Profile Peeks: Who are the music app subscribers in Australia and how to reach out to them?

Without music, life could be a mistake - said a German philosopher, Friedrich Nietzsche, in the 19th century. And this quote is still valid today. It's generally believed that music relieves us from stress and brings us tranquillity and calmness. With the increasing need for music, music apps have become essential in our daily life.

In Australia, seven in ten (70%) people are using a music app, either free or paid; while a third (33%) have paid for the music app subscription. YouGov delves into the persona of music app subscribers in Australia and reveals that this segment is more likely than the public to purchase streaming music via a subscription (53% vs 23%). YouGov's latest Profile Peeks reveals their demographics, attitudes towards adverts and various topics, top music services they've paid for subscription and more.

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