October 18th, 2021, Nabilla Ramadila
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 Thailand reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov Retail Rankings 2021 in Thailand: Fashion Retailers
Nike leads the fashion retailers list in Thailand this year with a score of 46.4. Adidas came in second with a score of 43.4. The third position is Levi's scored 30.8, followed by UNIQLO with a score of 26.5. Rounding out the top five Lee scored 24.1.
YouGov Retail Top Improvers 2021 in Thailand: Fashion Retailers
In Thailand's most improved fashion retailers list, Lee came up on top with a rise of +3.7 points. Converse takes second place with an increase of +3.1 points, closely followed by H&M (+3.0 points). The fourth spot was taken by PUMA, with an improvement of +2.6 points. The top five improved list is completed by UNIQLO, with an increase of +2.3 points.
YouGov Retail Rankings 2021 in Thailand: General Retail
7-Eleven leads the general retail list in Thailand this year with a score of 44.6. Lotus's came in second with a score of 41.3. The third position is Big C scored 40.4, followed by Makro with a score of 36.4. Rounding out the top five Watsons scored 29.6.
YouGov Retail Top Improvers 2021 in Thailand: General Retail
In Thailand's most improved general retailers list, Big C Market came up on top with a rise of +5.6 points. Makro Food Service takes the second place with an increase of +3.5 points, ahead of Mini Big C and Cj Express (both have improved by +3.5 points). Top five improved list is completed by Makro, with an increase of +3.1 points.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables