October 18th, 2021, Melissa Pang
Marking the first in our annual retail Rankings series, YouGov’s Retail Rankings 2021 Japan reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
YouGov Retail Rankings 2021 in Japan: Fashion Retailers
UNIQLO leads the fashion retailers list in Japan this year with a score of 33.9. MUJI came in second with a score of 24.4. The third position is Nike scored 23.0, closely followed by Adidas with a score of 22.3. Rounding out the top five MIZUNO scored 16.9.
YouGov Retail Top Improvers 2021 in Japan: Fashion Retailers
In Japan's most improved fashion retailers list, Shimamura came up on top with a rise of +3.1 points. earth music&ecology takes the second place with an increase of +0.5 points, ahead of AOYAMA TAILOR and Levi's (both have improved by +0.4 points). Top five improved list is completed by Right-On, with an increase of 0.4 points.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the retail sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables