Uncovered: Who's Buying Scratch-Off Tickets in the US?

YouGov recently published a large report on global gambling trends, highlighting the increasing popularity of online gambling and a snapshot of opinions toward regulation of the industry. But just because online gambling is on the rise does not mean more traditional gambling forms have fallen to the wayside.

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 400,000 variables on 230,000 panellists, marketers and researchers can understand exactly who's gambling, where they gamblie, types of bets, attittudes, behaviors, and more.

The Profile Peek linked below gives a quick but powerful insight into a niche subsection of US consumers, specifically those who have purchased scratch-off lotto tickets in the last 12 months.

Download the free Profile Peek for a unique insight into US scratch-off buyers, including:

• Demographics
• Attitude differences with non-buyers
• Top daily mobile phone activities
• Big life events expected in the next 12 months