Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong

• The rankings reveal the brands that enjoy the best brand health among the public
• Dettol leads the Personal Care rankings after witnessing strong brand affinity amidst the pandemic
• Japanese cosmetic brands- Shiseido and SK-II feature in the top 10 list
• CHANEL is the only luxury brand to make it to the top 10

Dettol tops YouGov’s FMCG/CPG Rankings 2021 in Hong Kong, with an Index score of +32.1.

The FMCG/CPG Rankings in Hong Kong look into the Personal Care category to reveal the brands that enjoy the best overall brand health among residents in Hong Kong.

The rankings are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation scores. The rankings are measured from 1^st August 2020 to 31^st July 2021.

Vaseline ranks second, with a score of 22.7, closely followed by Colgate (Toothpaste) in third (22.3).

Listerine follows in fourth (18.5), Dove in sixth (15.5) and Johnson’s Baby in eighth (14.6).

Leading Japanese cosmetic brands- Shiseido and SK-II are placed in fifth (18.0) and tenth (13.2), respectively, while German brand Sebamed takes the ninth spot in the rankings (13.5).

Luxury brand CHANEL rounds also makes an appearance in the list- in seventh (14.6).

Methodology

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.

About YouGov

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.

Our 15 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

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For further information visit yougov.com/fmcg