What do consumers in Australia, Britain, US, the UAE, and Germany think of insurance?
August 31st, 2021, YouGov

What do consumers in Australia, Britain, US, the UAE, and Germany think of insurance?

YouGov Profiles offers a rolling database of people’s attitudes towards the insurance industry across a range of markets. The data shows a mixture of sentiment across Australia, Britain, the US, the United Arab Emirates, and Germany.

In every market, a majority of consumers are agreed that “being insured for everything is important”. This is highest in the US (61%) and Germany (60%); in the former country, it is possibly a byproduct of the country’s insurance-based healthcare system. Among Americans, for example, two-thirds (64%) believe the federal government should make sure everyone has health insurance. Over half of Britons (54%), Emiratis (54%) and Australians (52%) agree.

And yet a sizable proportion also say that, if it were possible, they would have no insurance at all if they could get away with it. This is highest in Germany (44%) and Australia (42%), though two in five Americans (40%) feel the same. Britons (30%) and Emiratis (32%) are less likely to say the same. Overall, it’s clear that a significant minority of consumers feel that their insurance is perhaps not giving them everything they expect from it.

This is especially clear when we look at attitudes to car insurance: over two in five Germans (44%), and around two in five Americans (40%) and Emiratis (38%) say there’s no point in holding a policy if they make you pay for accidents anyway.

The most variation comes when people are asked if they believe insurance is for unlucky people: around one in ten Australians (9%) and Britons (9%), rising to 16% of Americans, 17% of Germans, and over a quarter of people in the UAE (26%).


YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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