Toyota tops YouGov Thailand’s 2021 Automotive Rankings

Toyota tops YouGov Thailand’s 2021 Automotive Rankings

Kim Ho - March 16th, 2021

· YouGov releases global ranking of best car brands

· Eight of top ten automotive brands are Japanese

· Honda (Motorcycles) consumers are the most satisfied (+30.4)

· BMW and Mercedes-Benz third (+35.0) and fourth (+29.3) for brands Thais most proud to work for

Toyota tops YouGov’s 2021 Automotive Rankings for Thailand with an Index score of +42.8, making it the car brand with the best overall brand health according to Thais.

The rankings are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation scores. The rankings are measured from 1 February 2020 to 31 January 2021.

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Toyota tops the charts in every metric except for one, particularly when it comes to Value (measuring the brand that consumers think is the most value-for-money) with a score of +45.5, making it 9.8 points ahead Honda (Cars), the brand with the next highest score in this metric (+35.7). The one metric however that Toyota does not score top in is for Satisfaction (which measures how satisfied consumers are with that brand), narrowly beat out by Honda (Motorcycles) (+30.4).

Japanese brands dominate the top ten, with Honda (Cars) in second (+36.8), Honda (Motorcycles) in third (+32.0), Isuzu in fifth (+24.9), Mazda in seventh (+18.9), Yamaha in eighth (+18.5), Nissan in ninth (+17.9) and Mitsubishi in tenth (+15.8).

German automotive manufacturers make up the rest of the top ten. BMW comes in fourth (+25.5) and Mercedes-Benz in sixth (+20.1). They both fare well in the Reputation metric (which measures the corporate reputation of a brand by asking which brands consumers would be proud of working for). BMW comes in third (+35.0) and Mercedes-Benz in fourth (+29.3).