December 8th, 2020, Deepa Bhatia
Data from Global Travel Profiles tracks consumer sentiment and attitudes every day across the largest travel and tourism markets
In the face of the ongoing Coronavirus pandemic, many urban Indians are looking ahead to travelling over the coming year, new research from YouGov reveals.
The data, collected by YouGov’s Global Travel Profiles tool from across 25 countries, shows that half (51%) of urbanites in India plan to holiday domestically in the next 12 months. Despite this local wanderlust, far fewer (20%) plan to holiday abroad next year.
Some (15%) do not intend to travel at all in the next 12 months.
Even though there is an intention to travel in the future, YouGov’s data shows that many urban Indians currently feel they face twin barriers to making such trips. Over half (53%) think the health risks of travelling are a barrier, while nearing four in ten (38%) believe the travel restrictions they face are a hindrance to holidaying.
The data comes from Global Travel Profiles, a new research tool which tracks global consumer sentiment and attitudes every day across the largest travel and tourism markets. It is created so that those in the tourism industry can analyse how to best target their audiences for growth – identifying who is ready to travel when, and what kind of travel they are planning.
Fully customisable by geography, subscribers can discover emerging trends on intended travel habits and behaviours for the forthcoming 12 months. It provides a holistic view of the travel market, including granular consumer insights on preferred locations, booking methods, accommodation and transportation preferences.
YouGov Global Travel Profiles is connected to YouGov’s market-leading depth and breadth of consumer data meaning it provides a much wider dataset than just isolated travel attitudes. It is an extension to YouGov’s connected data solutions and is complementary to YouGov DestinationIndex.
Talking about the Global Travel Profiles, Eva Stewart of YouGov said, “YouGov Global Travel Profiles is vital to industry insiders looking to understand traveller expectations in the current climate as the tourism industry readies itself to step into the post-COVID world. It is the perfect, cost-effective resource for strategic, operational and marketing activities, delivering the most up-to-date, robust data on changing attitudes to travel.”
For more details about the Global Travel Profiles click here
Results based on a nat rep sample of around 16,000 respondents from the 25 surveyed markets, including 785 respondents from India