Infographic: Ramadan consumer behaviour in MENA

According to new study findings, residents in MENA spend more money during Ramadan, and the top purchases are food and groceries.

Interestingly, the majority of those who fast find that their lifestyle only changes a little during the holy month, 62% find it easy to fast and 49% say their work productivity doesn't change.

YouGov conducted research amongst both fasting and non-fasting residents to understand their habits when it comes to health, lifestyle, shopping and food during the holy month of Ramadan. Discover the full findings in the infographic below.

This research was conducted online using YouGov's market leading Omnibus research service, amongst 3,288 residents in the Middle East and North Africa (MENA) between 28 May and 8 June 2015. Data is broadly representative of the online population
in the MENA region.