Profile Peek

Airbnb customers in the US

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The COVID-19 pandemic has reshaped the US hospitality market. Discover how Airbnb's customer base has evolved since 2019.

Download YouGov's latest report and discover how successful Airbnb has been successful in attracting new and retaining customers since 2019.

Connecting data from YouGov BrandIndex and YouGov Profiles, the report uncovers:

  • The evolving demographic makeup of Airbnb guests
  • What compels Airbnb customers to make travel decisions
  • Where Airbnb guests are increasingly and decreasingly consuming advertising

About Profile Peeks

Drawing on data from across YouGov’s vast connected ecosystem, Profile Peeks are infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.