COVID-19 spurred a rapid acceleration of digital technology adoption, but over the past 12 months some trendlines have begun to level. Understanding shifts in consumer telco behaviour, preferences and attitudes will be critical to charting a successful growth strategy.
Leveraging YouGov data, we’ve identified 10 key consumer audiences about whom telco innovators need a nuanced POV.
Phone photographers – 61% of adults in Great Britain take photos on their phones daily
Particular purchasers – 58% of British adults say that battery life is the most important smartphone feature
Bargain hunters – 45% of Brits choose a new mobile phone operator depending on the cheapest overall price
Contract consumers – 40% of adults in Britain are on a contract bill type
Apple advocates – 39% of Brits own an Apple phone
Privacy panicked – 31% of Britons are concerns about 5G and their data privacy
Long-term committers - 27% of Brits’ new mobile handset propensity is over 18 months
EE-ers – 19% of adults in Britain have EE as a network carrier
5G admirers – 17% of Brits are willing to pay more money to access 5G technology
App obsessed – 12% of Brits have 16-20 apps downloaded on their mobile phone
Strategy, insights and product leads can leverage YouGov Surveys to specifically target these consumer cohorts within YouGov’s highly engaged panel – whether it’s a quick response survey or deep-dive study.