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YouGov Profiles

Unlocking the Metaverse

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From visiting virtual destinations to trading in-game collectibles, from everyday enjoyment to million-dollar commercial activities, we are hearing more and more about the Metaverse, an emerging technology set to revolutionize the future.

Download the latest YouGov analysis, sourced from our proprietary custom research and enriched with YouGov Profiles, on the UK and US Metaverse future and learn:

  • The top reasons people are entering the Metaverse
  • Which brands resonate most with Metaverse Trialists & Metaverse Curious audience segments
  • The activities, attitudes, and desires driving current and potential users into the Metaverse
  • The motivations and concerns of various audiences across the Metaverse adoption cycle

Download the report today to start understanding your Metaverse audience.