YouGov's Q1 2022 US Gambling Market report

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This year has already brought new opportunities for the gambling sector, with Q1 seeing new markets coming online, as well as the launch of sports betting in New York State.

YouGov has created a series of regular reports, starting with Q1 2022's US Gambling Market Quarterly Report, designed to help sportsbook brands to better understand their customers’ gambling activity and behaviors.

Download YouGov’s US Gambling Market Quarterly Report: Q1 2022 to:

  • Understand the popularity of different online gambling activities over the last year.
  • Discover the top 5 sports regular gamblers wager bets on, and how successfully sportsbooks are converting these customers.
  • Access insights on legalized US gambling States, including uptake of online gambling, and advertising awareness for leading sportsbook brands.
  • See a profile of US soccer bettors, ahead of the FIFA World Cup 2022, and recognize how their behaviors over-index vs. other sports bettors.