Following the COVID-19 shockwaves, L&E has firmly rebounded in Great Britain, though not without the adoption of new technologies and expectations. Understanding continued shifts in consumer behaviour, preferences and attitudes will be critical to charting a successful growth strategy for the remainder of the decade.
Leveraging YouGov data, we’ve identified 10 key consumer audiences about whom Leisure and Entertainment leaders need a nuanced POV.
Family favourites – 89% of British adults say that spending time with their family is important
Cinema cynics – 71% of Brits say that going to the cinema is too expensive
Theatre thespians – 61% of adults in Great Britain enjoy going to the theatre
Local legends – 57% of Brits prefer visiting local attractions
Cautious customers – 50% of adults in GB say that sports betting is addictive
Casino sceptics – 46% of Brits believe that casinos are depressing
Reading recommenders – 45% of adults in Britain like to recommend books to their friends
Sport hungry – 38% of British adults say that highlight reels and archival footage are a great way to watch more sports
Gambling naysayers - 29% of adults in Britain believe that all gambling should be illegal
Community consumers – 28% of Brits say that their favourite thing about being a sports fan is the community
Strategy, insights and product leads can leverage YouGov Surveys to specifically target these consumer cohorts within YouGov’s highly engaged panel – whether it’s a quick response survey or deep-dive study.