Since 2011, YouGov has been tracking public perceptions of the most important issues facing the country. Although the environment is felt to be highly important, it continually takes a backseat to other more immediate issues. But why is this?
To explore the competing priorities and nuances in public sentiment that exist across the UK, YouGov conducted a mixed methods study of both quantitative and qualitative research into public perceptions towards the environment and sustainability, revealing six distinct attitudinal segments.
The study involved three stages, all conducted in the UK in 2022 using YouGov’s market-leading panel.
Download the full report to learn more about these segments’ attitudes and public opinion on sustainability. The full report includes analysis on the following key themes: