Rankings
Amidst a year of changing consumer preferences and with consumer consumption habits having been in constant flux, discover which brands have navigated their way to the top spots in this year’s YouGov FMCG/CPG Rankings.
Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.