Nordic ECO investing framework
YouGov Study

Eco-investing in the Nordics

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There are more than 2 million eco-conscious investors in the Nordics. YouGov's newest Eco-Investing study segments and profiles various consumer categories in the Nordics based on their willingness to invest and whether they view themselves as environmentalists.

The study:

  • Identifies four main investor groups
  • Uncovers demographics, attitudes, and behaviors of eco-investors in Sweden and Finland and regular investors in Denmark and Norway
  • Describes where different investor segments consume media and how to reach them