Drivers' changing attitudes to car subscription services revealed

The automotive industry’s future is being shaped by changing business models. With the rise of car subscription services, we are seeing a possible fundamental change in the way that drivers own and operate vehicles.

The first in a series, YouGov’s US Car subscription services quarterly trends report helps automotive and mobility brands gain a better understanding of their consumers’ evolving sentiment and attitudes towards new business models.

Download the report to:

• Uncover the reasons why consumers aware of car subscription services are 5% more likely than they were in 2021 to use them
• Find out why American drivers do and don’t use these services
• See the car subscription services people are increasingly using