Drivers' changing attitudes to car subscription services revealed

Download the report now

The automotive industry’s future is being shaped by changing business models. With the rise of car subscription services, we are seeing a possible fundamental change in the way that drivers own and operate vehicles.

The first in a series, YouGov’s US Car subscription services quarterly trends report helps automotive and mobility brands gain a better understanding of their consumers’ evolving sentiment and attitudes towards new business models.

Download the report to:

  • Uncover the reasons why consumers aware of car subscription services are 5% more likely than they were in 2021 to use them
  • Find out why American drivers do and don’t use these services
  • See the car subscription services people are increasingly using