UK attitudes on brand purpose - the impact of expressing views in advertising

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Brand engagement in social issues. A daring community builder? Or off-putting for unconcerned consumers?

Today, brands are less afraid to take positions on social issues and have well-publicised brand purposes that set them apart from their competitors.

YouGov's new framework discusses key insights into the benefits and risks of getting involved in social issues and identifies where consumers stand on the topic of brand purpose today.

Discover how receptive UK consumers are to the idea of brand purpose generally and how brand statements on social issues influence their purchase decisions.

What you'll discover:

In our latest YouGov Framework, YouGov Profiles data tells you what the British public really want.

This framework equips marketers and advertisers with data that helps them understand the risks and rewards of getting involved in social issues and where their consumers stand in terms of brand purpose.