Easily track consumer attitudes about social change, perceived economic opportunity, civic participation and changing consumer purchasing behavior. Be ready to meet the changing needs and build the strategy that works.
Should your company take a public stand on a social issue? How will your customers respond to a mission-driven message or campaign? Are your customers motivated by values?
Answer these questions by combining information about social change with consumer purchasing behaviors. Keep up-to-date with changing trends in activism and civic engagement, respond to social issues as they arise, and address opportunities to engage with consumers.
Keep tabs on which groups are engaged in civic activities and which issues or values motivate their purchasing behavior
Connect to YouGov Profiles, our audience intelligence tool, for a comprehensive view of your customers
Identify platforms that are doing well or poorly in responding to social change through the eyes of consumers
YouGov's panel of 26 million+ registered people are incentivized to share their opinions
Navigate, analyze, visualize and present your research findings in one simple, intuitive online platform
We store everything we learn from a continuous conversation with our global online community