GB 50+ Omnibus

Research adults aged 50 and over to understand this key group's opinions, behaviours and attitudes. Move your business to the next level with reliable and accurate research.

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Why YouGov?

Robust research

Target representative samples of 1,000 or 2,000 adults aged 50 and over in GB or UK.

Frequent surveys

The 50+ omnibus runs every weekday.

Live results

Full results in as little as two working days. Now access live data during fieldwork.

50+ Omnibus rates

Full-service support, including survey design and advice, plus live reporting of your results.



Standard question / Open-ended





2 working days




3 working days

What are your needs?

Do you need more information? Contact us directly to get more custom information.

Would you like to reach out to a different target group? Get in touch to find out about options to sample other specific age groups.