Football on football pitch

How American World Cup fans watch sports

Download the Framework

As of October 2022, there are 256 million adults in the US – 25% of whom (64.5m) are interested in the FIFA World Cup and wish to see it live.

Since travel to Qatar from the US starts at 16 hours by flight, this framework examines World Cup fans and explores their streaming and TV viewing preferences.

Download YouGov's latest Framework and discover:

  • The demographics of American World Cup viewers
  • How Americans prefer watching soccer: Live vs. Streaming
  • Social media tendencies and preferences of American soccer fans
  • The sponsorship and advertising attitudes and preferences of World Cup TV Watchers & World Cup Streamers
  • And more

About YouGov Frameworks

Drawing on data from across YouGov’s vast connected ecosystem, compiled in YouGov Profiles, Frameworks are in-depth infographics that deep dive into a niche audience group segmented based on trending sector topics. Showcasing a range of behavioral and attitudinal insights they are designed to help brands and agencies get that little bit closer to the consumers they need to understand most.

This YouGov consumer framework equips organizations in the Advertising, Media, and Sports sectors with an overview of prevailing sentiments among soccer fans around watching sports via OTT streaming services or via live television.