Custom Research

Bespoke market research intelligence, from YouGov experts

Need deep dives tailored to your needs? Get insights you can trust from a team of award-winning YouGov research experts, with our full end-to-end service.

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Bring your research to life

Get actionable insights from our award-winning research team who can do it all; from sample framing to questionnaire design, complex analysis to hard-hitting presentations with a clear narrative.

Whatever your research expertise, we can deliver to your business. Our team can leverage both quantitative and qualitative methods to get you the insights you need. Get always-on access to your unique results on our innovative platform for your own savvy analysis,  or receive bespoke reports designed to dazzle.

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Actionable, reliable insights

  • Unrivaled accuracy – our innovative sampling approach, leveraging proprietary panels in 55+ markets, is independently ranked as “consistently outperforming competitors on accuracy”
  • Award-winning talent – YouGov experts named “Best Research Partner” by multiple market-leading companies
  • Connected solutionsconnect custom insights with audience intelligence for audience portraits with extraordinary granularity

Combine the most accurate data with market-leading technology and expertise. Shape your strategy with flexible solutions; industry and sector-specific deep dives for actionable research insights that help grow your brand.

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Level-up your strategy

Drive your business growth with our full suite of quantitative and qualitative research:

  • Monitor brand health with actionable tracking
  • Uncover precision tactics to recruit, retain and upsell customers, using targeting and segmentation
  • Understand buyer journeys to detect potential for new conversions
  • Assess new concept/product performance to identify winning opportunities
  • Position & message your business for success using analytic techniques like driver & best-worst choice
  • Identify best ways to price, promote and expand your offering with our advanced optimization approaches

Tailored custom research solutions you can trust

27 million+ panel members

Target general population or niche audiences in multiple markets, with our proprietary panel of registered members

Expertise and accuracy

With experts in research methodology, YouGov “consistently outperforms competitors on accuracy” (Pew Research Center)

Unique results

Receive custom research reports designed by experts and industry and sector specialists, tailored to your needs


Why YouGov?

We're trusted by the world’s biggest brands to delve deeper. Here's how we do it.

“YouGov has created a dashboard solution that is super intuitive and user friendly. It has become an essential tool for everyone in the marketing department, at all stages of the campaign funnel.”

Ann-Kristin Foss, International Marketing & Brand Manager


Insights into the world of research

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