Brand tracking for the QSR sector

Insights on your brand and market

YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.

Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.

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Partner with the industry leader in brand tracking

Our brand tracking solution combines brand, audience and sector data, giving you a holistic view of your brand and the wider automotive market.

Analyze brand performance, industry trends, and consumer insights with brand, audience, and category-specific data, all in one dashboard. Start your trial today.

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A complete view of the market

Connect brand, audience, and sector data for clear insights across the quick service restaurants sector, driven by industry-leading panel data.

With QSR CategoryView, you can explore:

Delivery services: Uncover which delivery services consumers prefer, their reasons for choosing them, and the barriers that may prevent usage.

Mobile apps and loyalty programs: Understand what drives consumers to use (or avoid) mobile apps and loyalty programs, and what features they value most.

Dining experiences: Discover how consumers interact with QSRs and what they prioritize in their dining experience, from food quality to service expectations.

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Elevate your marketing strategy

Make better brand and marketing decisions

Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.

Adapt quickly and stay competitive

Track how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

BENEFITS

Brand tracking tailored to your industry

Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.