Our panel, your audience

Watch our handy demo video to see just how easy it is to build your own survey!

Our mission is to offer unparalleled insight into what the world thinks.

At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. We call it living data. All our products and services draw upon this detailed understanding of our 27 million+ registered panel members to deliver accurate, actionable  consumer insights.

Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets. Get an estimate now >

As per our Terms of Use, you are not able to publish the results of your survey, to cite YouGov or YouGov Surveys: Self-serve or YouGov Surveys as a source of the results. To speak to YouGov about these permissions please get in touch.

Survey review can take up to 2 hours (during Monday-Friday business hours) depending on the survey length.

Client support is currently available 5 days a week. If you’d like to run a survey at the weekend, please reach out to us in advance and we will help review your survey.