Brand tracking for the financial services sector

Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand across four key areas:

Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.

Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).

Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.​

Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.

Make better brand and marketing decisions

Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.

Adapt quickly and stay competitive

Track how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.