Financial Services CategoryView

Utilize market context and a holistic view of brand performance to understand sector trends, shifts, and patterns and how they affect your brand across four key modules:

• Consumer banking: Navigate the dynamic landscape of consumer banking trends, from data sharing to technology preferences.​
• Credit cards & payments: Uncover valuable insights into credit card preference and uptake of deferred payment services, such as Buy Now Pay Later (BNPL).​
• Insurance: Dive into the features that matter most to consumers across different insurance types and identify the drivers behind switching providers.​
• Investment: Understand the barriers preventing potential investors from entering the market and craft personalized solutions based on risk tolerance and beliefs.

Understand your brand and monitor growth, get to know your consumers on a deeper level, and track industry trends to stay ahead of competition.

Comprehensive brand analysis: Connect sector-specific insights with media & communication, purchase funnel, and brand perception metrics to effectively measure your brand’s equity against competitors.

Understand your consumers: Understand the considerations, drivers, and barriers influencing consumer choices for more informed strategic planning.

Identify emerging trends: Spot trends to stay ahead of the competition and be ready for what’s coming next.