Global FMCG/CPG & Retail whitepaper 2023

Global FMCG/CPG & Retail whitepaper 2023: Changing purchasing habits in a cost-of-living crisis

Amid the cost-of-living crisis, how are shopping habits changing? What trends are emerging? And, how can brands successfully support consumer needs?

In YouGov’s latest report, changing purchasing habits in a cost-of-living crisis, we explore changing shopping behavior to reveal the categories consumers are cutting back, the ones commanding more of their budgets, and the outlook for the coming year.

Key findings include:

• Globally, groceries have experienced the highest increase in spend in the last 12 months with 48% having spent more on this category
• Saving money by buying cheaper alternatives or shopping at cheaper retailers are the top money saving tactics global consumers are employing
• 18–24-year-olds are the most likely to have increased their spend on clothes/shoes/accessories in the last 12 months and those aged 45+ least likely