January 15th, 2014, Karima Berkani
- Emirates Airlines maintains first place on the Top Ten Buzz list, with a score of 58.9
- Google jumps 17.9 points to reach second place with 58.6 points in the UAE
- Financial services brands dominate Top Improvers list with Visa, MasterCard and Emirates NBD leading the way
Dubai, UAE: International research consultancy, YouGov released its 2013 BrandIndex Annual Buzz Rankings across 14 countries today. YouGov’s proprietary BrandIndex tool assesses the daily brand health of more than 500 brands across 20 sectors in the UAE. BrandIndex rankings are based on a brand’s BrandIndex Buzz score, which measures the positive or negative trajectory of a brand by asking respondents specific questions related to brand awareness and perception. High buzz scores indicate consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.
Emirates Airlines achieved a Buzz score of 58.9, maintaining its first place ranking as the brand consumers in the UAE hear positively about most often. Google witnessed the greatest improvement in Buzz score this year, gaining 17.9 points to reach second place in the overall Buzz rankings with a score of 58.6 points. In 2013 Samsung improved its Buzz score by 10.9 points to secure third place with a Buzz score of 58.1 points.
This year brands within the financial services sector dominated the Top BrandIndex Buzz Improvers list. Ranking second in Buzz improvement over the previous year, Visa witnessed an improvement of 12.7 points. MasterCard and Emirates NBD also made the Top-Ten Buzz Score Improver List, jumping 10 and 9.9 points, respectively.
Top UAE Buzz Rankings
Top UAE Buzz Improvement Rankings
Methodology: These brands were rated using YouGov BrandIndex’s Buzz score, which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
Please visit www.brandindex.com for complete global rankings.