January 15th, 2014, Karima Berkani
- For the second year in a row, Samsung achieves the highest brand Buzz with a score of 62.2
- Financial services brands dominate the ‘2013 Improvers List’ with Visa and MasterCard at the top
- Carbonated beverage brands Pepsi, 7Up and Mirinda continue to climb the Buzz charts
Dubai, UAE: International research consultancy, YouGov released its 2013 BrandIndex Annual Buzz Rankings across 14 countries today. YouGov’s proprietary BrandIndex tool assesses the daily brand health of more than 500 brands across 25 sectors in Saudi Arabia. BrandIndex rankings are based on a brand’s BrandIndex Buzz score, which measures the positive or negative trajectory of a brand by asking respondents specific questions related to brand awareness and perception. High buzz scores indicate consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.
Maintaining its first place position, Samsung achieved a Buzz score of 62.2 points in Saudi Arabia. In second place, Google gained an impressive 25.7 points this year to reach a Buzz score of 61.9 points. Chocolate brand Galaxy ranked third this year, with a score of 53.9 and dairy company Almarai jumped three places to reach fourth with a Buzz score of 52.6.
Visa witnessed the biggest improvement in Buzz score, witnessing increase of 30.7 points to reach a score of 37.6. MasterCard, who launched its Priceless Arabia campaign this year, witnessed an increase of 26.7 points. Carbonated beverage brands 7Up, Pepsi and Mirinda also made it to the Top BrandIndex Buzz Improvers list, jumping 12.7, 9.2 and 7.7 points respectively.
Top KSA Buzz Rankings
Top KSA Buzz Improvement Rankings
Methodology: These brands were rated using YouGov BrandIndex’s Buzz score, which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
Please visit www.brandindex.com for complete global rankings