[Webinar] Five tech-driven ad channels reshaping consumer engagement

In today’s rapidly evolving media landscape, which emerging ad channels should marketers be placing bets on? And how can brands avoid first-campaign pitfalls and drive genuine engagement and sales impact?

In this webinar, we’ll examine five tech-driven ad channels and delve into consumer insights that can help inform your strategy and set expectations for success. From in-game activations and the metaverse, to e-commerce and tapping into the creator economy, we’ll explore which consumers are engaging the most, what they are looking for, and how advertisers can strike the right balance. Join YouGov and a diverse panel of experts for a reality check on advertising effectiveness.

Meet the speakers

Ryan Gross, Head of Data Products, Client Services, YouGov

Ryan Gross is Head of Data Products, Client Services at YouGov. Since joining the company in 2014 his teams have helped brands, agencies, media owners, and investors leverage YouGov’s suite of data products for planning, strategy, activation, and tracking of campaigns. Prior to entering the market research field, he was a graduate of New York University and worked in experiential marketing for an FMCG company and advertising sales in tech. He is passionate about telling stories with data and finding unique ways to solve client challenges using YouGov’s deep well of syndicated data.

Ben Paro, Senior Sales Director, YouGov

Ben Paro is a Senior Sales Director at YouGov with over nine years of experience working with gaming, esports, and consumer technology companies. He has a deep understanding of market trends, challenges, and opportunities. Ben specializes in leveraging syndicated, passively tracked, and custom survey data to develop compelling sales and marketing narratives that drive business growth. He has collaborated with senior executives across various industries, including automotive, fashion, consumer packaged goods, sports, and entertainment. A frequent conference speaker, he shares data-driven insights on the future of media and entertainment.

Rachel Hall Schlegel, Account Director, Entertainment & Culture Marketing at UTA

Rachel Schlegel leverages more than eight years of marketing advisory expertise in the entertainment landscape. Notably, Rachel spent three years deeply immersed in the creator economy within UTA's Creators and Gaming division. In this capacity, she was instrumental in developing and executing strategic campaigns for brands aiming to connect with leading creators across various platforms. Her responsibilities encompassed overseeing all facets of brand activations, working with a diverse range of talent from emerging micro-creators to globally recognized A-list celebrities. Rachel's proven ability to forge impactful partnerships is underscored by her work with Fortune 500 giants such as Coca-Cola, L'Oreal, and Amazon, where she crafted innovative strategies to embed brand narratives within popular culture and engaging content.

Zach Hahn, EVP, Partnerships, Super League

Zach Hahn is a forward-thinking executive with a passion for digital marketing, media innovation, and partnership development. As EVP of Partnerships at Super League, he drives business growth across immersive platforms like Roblox, Minecraft, and Fortnite, integrating content, social engagement, and influencer marketing to create groundbreaking brand experiences. With a background at Sony, Disney, and Nielsen, he excels in crafting strategic sales solutions and measurable marketing campaigns for top brands across CPG, QSR, retail, finance, sports, media, and gaming.

Committed to helping brands navigate emerging platforms, Zach sees collaboration and education as essential to unlocking their full potential. He has built and led talented teams in content production, esports, digital streaming, and immersive gaming, fostering strong partnerships and driving innovation in the evolving media landscape.

John Spiher, Vice President, Gaming, VaynerSports

John Spiher is Vice President, Gaming at VaynerSports, an established sports and media agency featuring hundreds of brand clients and talent. John focuses on creating collaboration opportunities for VaynerSports' elite gaming talent, inclusive of Clix, Mongraal, Bugha, and Brycent, as well as creating in-roads for brands to strategize and activate around the greater gaming industry. With over fifteen years of experience in the gaming industry, he is an esports entrepreneur who has co-founded, led, and supported various gaming organizations and teams, creating standardized marketing and management systems and generating high-impact partnerships.

As a leader in esports partnerships, he has ideated and enacted innovative campaigns and activations with brands like Verizon, Hanes, and more, offering mutual value to sponsors, talent, and the community. He is also a board member of Rise Above the Disorder (RAD), a charity that provides mental health care to gamers in need, where he advises on strategy and sales. His passion is to create positive change for the gaming industry and to give back to the community.

YouGov

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