American traveller: YouGov Profiles data

The American traveller has become one of the most desired targets for all tourist destinations. Due to this, it is essential to identify what factors influence their decision-making when booking a trip.

American travellers stand out from others because they are more likely to plan multi-destination vacations and to stay in luxury hotels. These travellers also tend to enjoy experiencing different cultures and traditions on their trips.

Would you like to know more about American travellers? Using data from the Global Travel Profiles tool, we explore the demographic and psychographic characteristics of these people, comparing them with the general American population.

The profile of an American traveller is identified as an American who will go on an international trip in the next 12 months.

Download the data below to find out more.