America's appetite for convenience: Trend report 2025
YouGov - January 14th, 2025
How much time do Americans really want to spend in the kitchen and how important is convenience?Download report
60% of Americans prefer to spend less than 30 minutes cooking dinner, including 12% who prefer to spend no time cooking at all. In YouGov’s new trend report we explore consumer preferences for tasty, affordable ready-made meals, and highlight the brands Americans look for when cruising the supermarket aisle.
Download the full report to understand:
- How often do Americans purchase ready-made meals?
- What factors do Americans consider when buying a ready-made meal?
- Which generation purchases ready-made meals the most?
- When preparing a ready-made meal, what cooking methods do they prefer?
- Which brands do Americans consider most when buying ready-made meals?