June UK Advertisers of the month: E45, Paddy Power and Shell

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, E45 registered the biggest increase in Advertising Awareness for June 2024 of all brands YouGov tracks in the UK. The skincare brand saw an uplift of 7.1 percentage points throughout the month.

In May this year, E45 launched its Channel 4 Diversity in Advertising Award-winning campaign, ‘This Is Me, This Is My Space’, spotlighting the experiences of trans people. The skincare brand has recently also revealed a new and inclusive rebrand inspired by the shape and flexibility of skin cells.

Paddy Power is the brand with the second-highest uptick in Ad Awareness. The leisure and entertainment brand increased from 15.5% on May 31 to 21.8% on June 25 (+6.3 percentage points). Ahead of Euro 2024, the gambling giant launched its campaign featuring Danny Dyer celebrating England, ‘Europe’s Favourites’.

Rounding out the top three brands with the biggest uplift in Ad Awareness in the UK this June is Shell. The oil company saw a lift of 6.1 percentage points.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of British adults aged 18+ between May 26 and June 25, 2024. Learn more about BrandIndex.

Image: Getty Images