Exploring consumer attitudes towards personalized content recommendation sites
The internet Gods seem to remember everything we’ve clicked on. One minute you’re sobbing through the last scene in Toy Story and the next, you’re being suggested other heart tuggers like ‘Up’ and ‘Inside Out’. In this piece, we’re looking at how consumers perceive online content recommendations - positively or negatively.
According to data from a recent YouGov survey that polled consumers across 17 international markets, nearly two in five consumers across markets (39%) feel positively about personalized content recommendations on online sites like Netflix or Amazon Prime Video.
More than one in ten (14%) feel negatively about such sites, while 37% of them are neutral – they have neither positive nor negative sentiments about sites that make personalized content recommendations.
YouGov’s demographic data reveals that the youngest group of respondents surveyed (18-24-year-olds) are the most likely across age groups (51%) to view personalized content recommendations positively. Conversely, the oldest of the lot, those aged 55 years and above, are the most likely (20%) to view personalized recommendations negatively.
Consumer sentiment towards online personalized content recommendation sites, by market
Consumers in India (58%) and the UAE (58%) lead in viewing personalised content recommendations online sites they have subscriptions to, positively. Italians (47%) lead in Europe, while Danes (27%) and Germans (27%) are least likely to view such sites positively.
In the US, a third of respondents (33%) have a positive take on such sites, while a smaller proportion of Britons (30%) share this view with their American counterparts.
Nearly a quarter of Britons (24%) view personalized content recommendation sites negatively, the most likely across markets to do so. Germans (23%), Swedes (23%) and Americans (23%) closely follow Brits.
In Asia, Singaporeans lead (7%) in seeing such sites in a negative light.
As for those who see personalized content recommendation sites in neutral light – Singaporeans lead (48%), followed by Hong Kongers (47%) and Spanish (44%).
Also: The most streamed TV shows in the UK
The most streamed TV shows in the US
Explore our living data - for free
Discover more media content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 26 million+ members. Speak with us today.
Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 500 and 2002 for each market. All surveys were conducted online in February 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.
Photo by cottonbro studio on Pexels