Australia’s Most Talked-About Brands (June 2024)

PayPal and Guzman y Gomez have registered the biggest boost in Word of Mouth (WOM) Exposure in Australia for the month of June of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that the proportion of people who are talking about the payment services provider and fast food chain saw an uplift of around five percentage points during the four-week period.

PayPal recently announced that cryptocurrency exchange CoinSpot has integrated the PayPal wallet into its online trading platform. The integration allows users of both platforms to move funds between their PayPal wallet and CoinSpot account in real time.

Meanwhile, Guzman y Gomez recently made its debut on the Australian Securities Exchange (ASX), attracting significant investor interest as its share price rose 36% from its issue price after the first day of trading.

According to data from YouGov BrandIndex, PayPal’s WOM Exposure scores rose from 21.0 on 8 June to 26.3 by 30 June, while Guzman y Gomez’s grew from 9.8 on 1 June to 15.0 by 30 June.

WOM exposure is a BrandIndex metric that measures the percentage of people who have spoken with their family or friends about a particular brand in the previous two weeks.

Additionally, P&O Cruises saw its WOM Exposure climb 4.9 points from 9.7 on 3 June to 14.6 by 30 June.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s WOM Exposure score is based on the question: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?” (% Yes). Data from surveys of adults aged 18 years and above residing in Australia from 1 to 30 June 2024. WOM Exposure scores are based on a four-week moving average, with the change in scores for each brand calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.

_{Cover Photo from CoinSpot}