Rogers, Uber and Colgate: Canada’s Advertisers of the Month for June 2024
Rogers, Uber and Colgate are Canada’s top advertisers for June 2024. Advertisers of the Month are brands that show the largest monthly increases in Ad Awareness, a measure of how many consumers have seen an ad for a brand in the past two weeks.
Communications giant Rogers won big with its Edmonton Oilers partnership this year. The team’s Stanley Cup run had Canadian eyes glued to the screen watching games broadcast from Rogers Place and regular reminders of the brand’s Oilers’ relationship, including this video spot and a pregame concert featuring Shania Twain. During June, Ad Awareness for Rogers rose from 23.9% to 29.5%, for an uptick of 5.6 percentage points.
Uber has launched Uber Teen accounts, which allow parents to open a supervised ride-hailing account for their teenage children. Advertising the new update on social media as well as on podcasts may have helped raise Ad Awareness for the brand from 17.-% to 22.4%. The ride-hailing app also catches consumers’ attention with partnerships with food influencers, famous musicians and high-profile movies.
Colgate’s Ad Awareness score rose 5.3 percentage points in June to 19.7%, making it Canada’s third Advertiser of the Month for June. This period saw the release of an ad for Colgate Optic White in both official languages. Another ad for Colgate PerioGard toothpaste designed to reduce gum bleeding and inflammation also may have caught Canadians’ attention.
May 2024 Advertisers of the Month
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the Canada from May 26 and June 25, 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.