Do British concertgoers care about sustainable live music events?

Coldplay have made headlines with the release of their sustainability report, highlighting their efforts to reduce CO2e emissions on their Music of the Spheres Tour. Other bands like Metallica and Billie Eilish are also pushing for greener tours and concerts. But do Britons think these efforts are important?

According to a recent YouGov survey, 47% of people planning to attend a concert in the next 12 months consider environmental sustainability important when choosing which concerts to attend, compared to 42% of all Britons. Women are slightly more likely to prioritize these efforts than men, with 32% of females and 29% of males finding sustainability important. Age differences are also notable: 60% of those aged 18-24 and 59% of those aged 25-34 think sustainability is important, while interest drops to 39% for those aged 35-44, 37% for those aged 45-54, and rises again to 44% for those aged 55 and above.

Furthermore, three in five potential concertgoers are likely to support artists who reduce their tour's environmental footprint. Some 41% of Britons think the same. This shows a significant interest in eco-friendly practices among concertgoers. The survey also indicates that 23% of people planning to attend a concert in the next 12 months are not likely to support such artists, compared to 30% of the general population. 

These numbers indicate a significant interest in eco-friendly practices among concertgoers, showing that the music industry's push for sustainability is resonating with audiences.

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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 25-26 June 2024, with a nationally representative sample of 2,003 adults (aged 18+ years) in Great Britain, using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education and social grade to be representative of all adults in Great Britain (18 years or older) and reflect the latest ONS population estimates.