Concertgoers show strong support for eco-friendly tours in the US

Coldplay have made headlines with the release of their sustainability report, highlighting their efforts to reduce CO2 emissions on their Music of the Spheres Tour. Other bands like Metallica and Billie Eilish are also pushing for greener tours and concerts. But do Americans think these efforts are important?

According to a recent YouGov survey, 57% of people planning to attend a concert in the next 12 months consider environmental sustainability important when choosing which concerts to attend. Americans aged 18-34 (49%) and 35-54 (46%) are more likely to say its important in comparison to 55 and above (26%). Among all US adults, 38% think the same. Women are more likely to find these efforts important compared men (41% of women vs. 36% of men).

Additionally, 64% of potential concertgoers are likely to support artists who reduce their tour's environmental footprint, versus 49% of the general population.

These numbers indicate a significant interest in eco-friendly practices among concertgoers, showing that the music industry's push for sustainability is resonating with audiences.

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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 25-26 June 2024, with a nationally representative sample of 1,190 adults (aged 18+ years) in the US, using a questionnaire designed by YouGov. Data figures have been weighted by age, race, gender, education, and region to be representative of all adults in the US (18 years or older), and reflect the latest population estimates from the Census Bureau’s American Community Survey.