With a growing focus on sustainability, digitization, and consumer health, coupled with inflationary concerns around the world, the CPG sector has experienced significant changes in the past year.
How have these emergent trends impacted which brands shoppers look for when they’re purchasing consumer-packaged goods?
Utilizing data from always-on brand tracker, YouGov BrandIndex, YouGov’s 2024 CPG rankings report reveals the most considered food, beverages, and personal care brands in the US, as well as selected global markets including the UK and Germany.
Download the report to discover: