US CPG rankings 2024
June 6th, 2024, YouGov

US CPG rankings 2024

CPG brands that consumers consider the mostDownload report

With a growing focus on sustainability, digitization, and consumer health, coupled with inflationary concerns around the world, the CPG sector has experienced significant changes in the past year.

How have these emergent trends impacted which brands shoppers look for when they’re purchasing consumer-packaged goods?

Utilizing data from always-on brand tracker, YouGov BrandIndex, YouGov’s 2024 CPG rankings report reveals the most considered food, beverages, and personal care brands in the US, as well as selected global markets including the UK and Germany.

Download the report to discover:

  • Which CPG brand across food, beverages, and personal care has the highest consideration score in all six markets?
  • How does CPG brand consideration vary from country to country?
  • Which CPG brands saw the highest increase in consideration score in the US?