May 21st, 2024, YouGov
Which brands are the most talked about so far in 2024?
YouGov’s new report highlights the ten brands that have registered the greatest increase to their word-of-mouth exposure scores across a selection of markets:
- APAC: Australia, India, Indonesia, Thailand, Singapore
- Americas: Brazil, México, United States of America
- Europe: France, Germany, Spain, UK
- MENA: Kingdom of Saudi Arabia, United Arab Emirates
As a Q1 recap, this report covers the top brands in January, February and March 2024.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.