[Webinar] Inside the TikTok Era - Understanding consumer behavior in the age of social commerce

Despite mounting political pressure, TikTok's popularity among Americans continues to balloon, with more than a fifth of US adults using the video app weekly. But who are the new TikTokers, and what are they shopping for?

Insightful discussion featuring Cassie Croissant, Vice President of Integrated Marketing at Allison, Tamara Alesi, CEO of Mediaplus Group, Nolan Greiter, Connections Director at VML and moderated by YouGov's Kenton Barello.

In this webinar, we'll cover:

• The growth and changing demographics of TikTok
• The shopping behaviors of TikTok's influential users
• The impact of “social-commerce” on user shopping experiences
• The sentiment surrounding the TikTok Shop and its role in the social media landscape

Want to know more? Download our report to learn:

• How has TikTok’s userbase evolved since 2021
• What the political leanings of the average TikToker are compared to others their age
• Which product categories have seen the most traction on TikTok Shop, and what’s compelling TikTokers to use the e-commerce marketplace
• Which brands over-indexing with TikTokers are across beauty, charities, fast food, tech, and more

Featured guests

Cassie Croissant, Vice President, Integrated Marketing, Allison

Cassie Croissant is Vice President of Integrated Marketing at Allison Worldwide. She is a seasoned expert, having spent 13 years leading digital marketing programs for clients across industries including spirits, entertainment, CPG, travel, tech, beauty and energy, with a niche focus on all things social media.

Cassie loves working within the social media world, as its ever-evolving landscape pushes her creativity. She is a believer in the power of building dynamic teams who lead with data-driven strategies and focus on deploying compelling content that builds genuine connections. This has fueled her work throughout her career for clients including Marie Kondo, Warner Media, and TikTok, to name a few.

Tamara Alesi, CEO, Mediaplus Group

Tamara Alesi is a seasoned media and marketing executive with over two decades of experience in creating effective and innovative solutions for brand partners. She is the CEO of Mediaplus North America, the largest independent and partner-managed media agency in Europe, with a presence in 20 countries and 35 offices.

As the leader of Mediaplus North America, Tamara oversees the agency's vision, strategy, and operations, providing thought leadership, strategic guidance, and a platform for dynamic, award-winning work. She is a recognized Media Maven and a Conversational Marketing Expert, who has led successful campaigns for clients such as Apple, L'Oréal, and De'Longhi. She is also passionate about advancing diversity and inclusion, giving back to the community, and empowering her team to deliver exceptional results. She is a member of Chief, a private network for senior women leaders, a board member of the TD Foundation, a volunteer organization that helps children of wounded warriors and fallen heroes, and a corporate honoree of the NY Pops. Tamara's mission is to create the media agency everyone loves to work with – talent, brand partners, publishing community – everyone.

Nolan Greiter, Connections Director, VML

Nolan Greiter has been on the Connections team at VML for the last three years and is currently a Director overseeing social strategy and execution for Intel, ADT, and Carhartt. Before VML, Nolan spent eight years working at various agencies and on in-house marketing teams local, national and international clients and companies. While his career started in the QSR and CPG spaces, he’s had the privilege to work on brands spanning many industries including tech, hospitality, finance, and retail.

Nolan loves all things “culture” from sneakers to music, sports and good food – he prides himself on having his finger on the pulse. When he’s not scrolling through and consuming content, he can be found at happy hour with his wife, spending time with his two kids, or catching a game with friends.

Kenton Barello, Vice President of New Business Sales, YouGov

Kenton Barello is a Vice President at YouGov America, with a focus on supporting Travel & Tourism organizations. Kenton holds a Bachelor of Journalism from the University of Missouri and an MBA from DePaul University in Marketing Planning and Strategy. He has over 15 years of experience working with organizations of all sizes to best leverage market research for growth and ROI. At YouGov, Kenton leverages syndicated and custom data and analytics tools to help brands analyze customer opinion and behavior.

YouGov

YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 27 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.