Bienvenidos: Travel demand for Mexico across key markets
March 7th, 2024, Hoang Nguyen

Bienvenidos: Travel demand for Mexico across key markets

From the natural cenotes near Cancun to the vibrant art and food scene in Mexico City to the pristine beaches of Tulum, Mexico has long been a favorite destination for travelers worldwide.

Mexico's diverse experiences and activities have captivated travelers for generations, catering to a wide range of interests and budgets. Using data from DestinationIndex, YouGov’s comprehensive resource for monitoring travel demand in 30 markets, here’s a glimpse into travel demand for Mexico from 12 markets.

North America
: As expected, the demand for Mexico is strongest among consumers in Canada and the United States, with 19% of consumers in each market considering the country as a potential travel destination this year. The geographical proximity, cultural connections and established travel routes may all be contributing to this high demand.

Europe: France (12%), the United Kingdom (10%) and Spain (10%) emerge as a few of the top European markets interested in vising Mexico. There’s steady, albeit lower, lower levels of interest in Mexico from Germany (6%) and Denmark (5%).

Middle East: The United Arab Emirates and Saudi Arabia represent key markets for Mexico in the Middle East, with 9% and 8% of consumers, respectively, considering the destination for travel in 2024.

Asia-Pacific: Half a world away, 8% of Indian and 6% of Australian consumers show interest in visiting Mexico. Singaporeans (4%) are the least likely of our groups to consider Mexico this year.

Beyond headline figures, understanding category behaviors within the sector is another key component to comprehensive travel research. YouGov’s Global Travel Profiles, offers deeper insights into travel sentiment and behaviors, including:

  • Traveler demographics: Age, gender, income, and other relevant demographic data can help tailor marketing strategies and product offerings to specific target audiences.
  • Trip characteristics: Length of stay, travel seasonality, and group dynamics (solo, family, couples) provide insights into travel patterns and preferences.
  • Accommodation preferences: Understanding preferred hotel categories, vacation rentals, or alternative lodging options can inform investment decisions and marketing strategies within the hospitality sector.
  • Activities and experiences: Data on preferred activities, attractions, and experiences can help tourism boards and local businesses curate offerings that cater to specific traveler interests.