[Webinar] Survey success strategies for PR pros - How to execute headline-grabbing surveys
February 16th, 2024, YouGov

[Webinar] Survey success strategies for PR pros - How to execute headline-grabbing surveys

In the dynamic world of PR and comms, survey-driven insights can help you craft more compelling media pitches and content that truly captivates the audience. Ever wondered how rapid-response research surveys can transform your PR strategy and generate top-tier coverage?

During this masterclass you will learn how to:

  • Ideate survey topics that will capture timely insights and shape impactful narratives
  • Ask the right questions in the right way to yield unbiased and valuable findings
  • Analyze survey data to identify unique angles that will grab attention and drive engagement
  • Pitch stories for maximum media pick-up

The Speakers

Taylor Orth and Larry Shannon-Missal image

Taylor Orth, Director of Survey Data Journalism, YouGov 

Taylor Orth is the Director of Survey Data Journalism at YouGov, where she works with news organizations — including The Economist, Yahoo, and others — to design and analyze surveys on a range of topics. She regularly publishes stories covering national polling on news, politics, technology, and society on YouGov's website. Prior to joining YouGov, she received a PhD in sociology from Stanford.

Larry Shannon-Missal, Head of Research, YouGov 

Larry Shannon-Missal is YouGov America's Head of Research, advising clients on a broad array of public-facing and proprietary needs. He has been a member of the research community for over two decades, in roles ranging from sponsorship evaluation to communications strategy to serving as Managing Editor of The Harris Poll.


YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 26 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.