This year's Sunshine Saturday (6 Jan), the UK's biggest day for holiday bookings, brought a wave of sunshine for several travel brands as their advertising campaigns caught the attention of potential holidaymakers.
Looking at the period between this past Christmas and mid-January of the new year, data from YouGov BrandIndex reveals that consumers in the UK were more likely to be taking notice of brands such as Jet2holidays, easy Jet holidays, On the Beach, Booking.com and more.
Let’s explore snapshots of Ad Awareness from a few of the most popular companies showing positive movement across the online travel provider sector.
These are just some of the travel providers showing gains across the sector. YouGov tracks other major players such as Trivago, Virgin Holidays and Expedia so please reach out to learn more about how these brands fared amidst the Sunshine Saturday period.