February 8th, 2024, Janice Fernandes
Which health and wellness features are UK consumers looking for in their future cars? A recent YouGov survey provides valuable insights into the preferences of UK consumers with respect to these emerging features.
Air quality monitoring emerges as a top contender, with 44% of respondents expressing interest in this technology. This feature, which is fitted for example in many Volvos, is particularly appealing to the 18-24 age group (52%) with the appeal gradually decreasing across age brackets, reaching 41% for individuals aged 55 and above.
Fatigue detection systems also garner substantial interest, with 43% of overall respondents expressing a desire for this technology. The 25-34 age group shows the lowest interest at 37%, while the 35-44 age group indicates highest interest (48%).
Roughly a third of all respondents would like their future car to include posture monitoring (such as Mitsubishi have been developing) and noise cancellation features (32% each). While consumers in most age groups are more likely to want posture monitoring, with 18-24-year-olds leading the pack at 39%, 45-54-year-old consumers are significantly more likely to want noise cancellation (35%).
Stress level monitoring and UV-C light sanitization rank lower in terms of consumer preference, each capturing the attention of 20% and 17% of respondents, respectively. Stress level monitoring sees a spike in interest among younger consumers (28% of 18-24-year-olds and 26% of 25-34-year-olds), while UV-C light sanitisation resonates most with 28% of 18–24-year-olds.
Heart rate monitoring, a feature that could potentially provide valuable health insights to drivers, garners interest from 17% of respondents. The 28% response from the 18-24 age group outpaces other age brackets, suggesting a particular appeal to younger drivers.
Only around a quarter of respondents (24%) express a lack of interest in any of these health and wellness technologies in their future cars. This sentiment is most prevalent among the 55+ age group, where 31% of participants prefer not to have any of these features.
Manufacturers in the automotive industry may find this data invaluable as they navigate the integration of cutting-edge technologies into the driving experience, catering to the diverse preferences of their target audiences.
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Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on January 30-31, 2024, with a nationally representative sample of 2,159 adults in the United Kingdom (aged 18+ years), using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education, social grade and region to be representative of all adults. Learn more about YouGov Surveys: Serviced.
Image: Unsplash.com