January 18th, 2024, Carmen Yew
This week marks the start of the Australian Open, a premier tennis championship, which has captivated the hearts of 27% of Australians in the past year. Our latest infographic explores the demographics of this passionate audience, you'll uncover fascinating trends, from age and gender to preferred sports during the Summer and Winter Olympics, and more. Discover how these dedicated fans consume sports, whether through free-to-air TV (preferred by 47%) or live attendance (13%) in our infographic.