New music fans
January 29th, 2024, YouGov

New music fans

Successfully seeding new music artists has so often relied on grassroots supporters to find and share new passions. But who are these new music fans? And where can we find them?

Download our latest report to discover the profiles and behaviours of new music fans in the UK.

Utilising YouGov's ever-growing, connected intelligence, the report examines:

  • Demographics of new music fans
  • How and where to target them
  • Listening and streaming behaviours
  • And more!