January 4th, 2024, YouGov
In the past six years more British Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads differ from grocery-getting Mums?
Download our latest report to explore and evaluate the grocery preferences and favourite brands among British parents.
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- Influential factors when choosing a supermarket
- Frequency and spend of grocery shopping
- Instore vs. Online
- Supermarket rankings
- Grocery brand rankings
- And much more!