Shopping aisle rivals: Mums vs. Dads

In the past six years more British Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads differ from grocery-getting Mums?

Download our latest report to explore and evaluate the grocery preferences and favourite brands among British parents.

Download our latest report to find out:

• Influential factors when choosing a supermarket
• Frequency and spend of grocery shopping
• Instore vs. Online
• Supermarket rankings
• Grocery brand rankings
• And much more!