December 14th, 2023, YouGov
Podcast consumption has surged in the past three years, helped by a proliferation of content and major investments from media and tech companies. Even as the podcast ears race begins to cool, listenership continues to grow, both in number of listeners and time spent listening.
Download our latest report to discover who the ‘Podheads’ are in the UK, and how brands can engage them.
The report explores:
- Demographics of Podheads
- Attitudes towards advertising
- Top podcast genres
- Most considered brands among Podheads