Understanding the sport piracy landscape
YouGov - December 13th, 2023
Sports piracy is not a new problem for the industry, but with the advent of new technological solutions for illegally watching sport, and increasing cost of subscriptions for fans, the issue is becoming more pressing for the sports industry to tackle.
Download our latest report to explore the profiles, attitudes and behaviours of sport pirates in the UK.
Download the report to understand:
- The demographics of sport pirates
- The sport most likely to be pirated
- Methods of illegal streaming
- Attitudes towards consequences of illicit behaviours